NEUROMARKETING – SCIENCE AND PRACTICE
The excessive number of brands on the market leads to information overload. Technical specifications on most products prevent a regular consumer from determining the product’s real value. Urbanisation of a modern society creates an environment with too many shops offering similar products. This is...
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| Format: | Article |
| Language: | English |
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Effectus University College for Finance and Law
2013-12-01
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| Series: | FIP: Journal of Finance and Law |
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| Online Access: | http://effectus-uciliste.hr/images/upload_slides/2_Neuromarketing_-_science_and_practice.pdf |