Implications of globalisation for the public relations practice

This discussion paper explores the concept of globalisation, the impact of globalisation on culture, and the implications for public relations practitioners. Globalisation, viewed from a narrow perspective, may lead to a certain amount of global ‘sameness’. In other aspects, ethnic and cultural iden...

Full description

Bibliographic Details
Main Authors: Julia Jansoozi, Eric Koper
Format: Article
Published: Centro de Estudos de Comunicação e Sociedade (CECS) 2012-12-01
Series:Comunicação e Sociedade
Online Access: