Implications of globalisation for the public relations practice
This discussion paper explores the concept of globalisation, the impact of globalisation on culture, and the implications for public relations practitioners. Globalisation, viewed from a narrow perspective, may lead to a certain amount of global ‘sameness’. In other aspects, ethnic and cultural iden...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Centro de Estudos de Comunicação e Sociedade (CECS)
2012-12-01
|
| Series: | Comunicação e Sociedade |
| Subjects: | |
| Online Access: | https://revistacomsoc.pt/article/view/1330 |