Using Social Media in Public Universities. A Research on the University of Bucharest, Romania
During the last years, online marketing, especially social media marketing, has received increased attention in marketing for higher education. In this paper, we aim at gaining insight into the largest Romanian University’s online communication strategy during the 2019 admission campaign – Universit...
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| Format: | Article |
| Language: | English |
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Ovidius University Press
2020-01-01
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| Series: | Ovidius University Annals: Economic Sciences Series |
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| Online Access: | http://stec.univ-ovidius.ro/html/anale/RO/2020/Section%204/13.pdf |