Consumption that matters
The purpose of this article is to contribute to the understanding of a rising mode of ethical consumption by exploring the brand concept (RED) and its intertwinement of commerce and charity. Based on an analysis of central online media texts, we focus on: 1) the campaign’s “cool” visual and verbal s...
| Main Authors: | , |
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| Format: | Article |
| Language: | Danish |
| Published: |
Sammenslutningen af Medieforskere i Danmark (SMID)
2010-08-01
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| Series: | MedieKultur: Journal of Media and Communication Research |
| Subjects: | |
| Online Access: | http://ojs.statsbiblioteket.dk/index.php/mediekultur/article/view/2455 |