The Effect of Marketing Mix on Consumer Satisfaction and Loyalty for Indonesian Brand Salad Dressing “XYZ”
XYZ’, as a salad dressing product, can help consumers to prepare meals in a short time. In Indonesia, growth in salad dressing products every year is relatively high, increasing by 120% per year. The market share of salad dressings is also getting bigger with the addition of new players and variants...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Bogor Agricultural University
2019-05-01
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| Series: | Jurnal Aplikasi Bisnis dan Manajemen |
| Online Access: | http://journal.ipb.ac.id/index.php/jabm/article/view/25667 |