MARKETING IN SPORT AND RELATIONAL MARKETING IN SPORT
Due to the special attention it receives in society, sport has ceased to be a preoccupation like any other and started having a separate place in people's minds. As a consequence, sport marketing is also a hub of interest for both researchers and practitioners. Marketing in sport is one of the...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Romanian Foundation for Business Intelligence
2018-06-01
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| Series: | SEA: Practical Application of Science |
| Subjects: | |
| Online Access: | http://seaopenresearch.eu/Journals/articles/SPAS_17_3.pdf |