The Effect of Customer Experiences on Purchase Intention Through Mediator Variables of Mental Engagement and Visual Perception

Nowadays, with the daily expansion of marketing attractions to create different experiences in the restaurant & fast food industry, unconscious stimuli attracting the major senses might be an effective way to attract the consumers. Understanding these environmental stimuli suggests a correct per...

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Bibliographic Details
Main Authors: Zahra Mohseni, Majid Esmaeilpour, Manijeh Bahrainizad
Format: Article
Published: Sciendo 2020-08-01
Series:Studies in Business and Economics
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