Homeric Hipsters
This paper investigates the use of Ancient Greek imagery in the marketing of male grooming products. Based on a case study of the cosmetics brand HOMMER, the paper analyses how elements such as scent and product ingredients combined with a visual profile and storytelling, provide consumers with elem...
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| Format: | Article |
| Language: | deu |
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Universität Potsdam
2018-05-01
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| Series: | thersites. Journal for Transcultural Presences & Diachronic Identities from Antiquity to Date |
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| Online Access: | https://www.thersites-journal.de/index.php/thr/article/view/71 |