Media convergence: a strategic element in the construction process of television production On line

<p class="IntResumoepalavras-chave">This article looks at the show “On line”, produced by the “Núcleo de Especiais da RBS TV” (Brasil), in order to demonstrate the use of media convergence as a strategic resource in the search for structure, expression and expansion of television tex...

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Bibliographic Details
Main Authors: Jones Machado, Eugenia Mariano da Rocha Barichello
Format: Article
Language:Portuguese
Published: Universidade Federal do Rio Grande do Sul 2011-12-01
Series:Intexto
Subjects:
Online Access:http://seer.ufrgs.br/index.php/intexto/article/view/22838