Parisian Genius Loci: one of the ways to attract students

The article deals with the analysis of didactic potential of advertising as an authentic material used in the study of foreign languages. The systematic use of this material in particular enables to reconstruct such a complex phenomenon as the Parisian Genius Loci. The idea of N. Antsiferov, a promi...

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Bibliographic Details
Main Author: Pavel Melnyk
Format: Article
Language:deu
Published: Kyiv National Linguistic University 2020-05-01
Series:Іноземні мови
Subjects:
Online Access:http://fl.knlu.edu.ua/article/view/203591