The role of ecological innovation and ecological marketing towards green marketing performance improvement
This research contributes to efforts to improve marketing performance in batik small and medium enterprises that care about the sustainability of the ecosystem through ecological innovation and ecological marketing. This paper discusses the results of a study of the relationship between marketing an...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Zaporizhzhia National University
2020-04-01
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| Series: | Менеджмент та підприємництво: тренди розвитку |
| Subjects: | |
| Online Access: | https://management-journal.org.ua/index.php/journal/article/view/156 |