ATTITUDES OF SERBIAN CONSUMERS TOWARD ADVERTISING THROUGH SPORT WITH REGARD TO THE FREQUENCY OF WATCHING SPORTS EVENTS
It is proposed that potential cosumers form attitudes based on advertising through sport can influence decisions to purchase a particular advertiser’s product (Pyun, 2006). From this reason, it is important to analyse their general attitudes toward advertising through sport among various questions,...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Montenegrin Sports Academy and Faculty for Sport and Physical Education
2015-05-01
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| Series: | Sport Mont |
| Online Access: | http://www.sportmont.ucg.ac.me/clanci/SportMont_43-44-45_p270-276.pdf |