The role of content marketing in social media content communities
Background: Content marketing has become a leading marketing technique in digital marketing communication and uses the point of view of consumers to build relationships by creating and sharing engaging content in social media that enhance their daily lives. Existing research on social media communit...
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| Format: | Article |
| Language: | English |
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AOSIS
2017-10-01
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| Series: | South African Journal of Information Management |
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| Online Access: | https://sajim.co.za/index.php/sajim/article/view/866 |