PENGARUH CITRA, KUALITAS PELAYANAN, DAN KEPUASAN TERHADAP LOYALITAS NASABAH BANK

Regarding the growth of banking industry in Indonesia. As we all know, after the economic crisis in 1998 many banks bankrupt and the economic growth after that is not enough significant to return to the bank years in 1990-1995. The objective: How the customer reaction regarding the effort bank to ma...

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Bibliographic Details
Main Author: Julia Hadisurya
Format: Article
Language:Indonesian
Published: Universitas Trisakti 2008-09-01
Series:Jurnal Manajemen dan Pemasaran Jasa
Online Access:http://www.trijurnal.lemlit.trisakti.ac.id/index.php/jasa/article/view/1211