A Quantitative Analysis of Governments’ Use of Interactive Media as a Global Public Relations Strategy
Globalization, globalism, and the development of communication technology have increased the complexity and the professional status of public relations around the world (J. Grunig & Dozier, 1992; J. Grunig & Hunt, 1984; Kazoleas & Teigen, 2006). Global public relations scholars have a...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Insitute for Public Relations
2011-09-01
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| Series: | Public Relations Journal |
| Online Access: | https://prjournal.instituteforpr.org/wp-content/uploads/2011KimMolleda.pdf |