Perception and Practice of Integrated Marketing Communication (IMC) among Selected Marketing Communication Agencies in Nigeria
The study examined the perception and practice of Integrated Marketing Communication of selected marketing communication companies in Nigeria that implement IMC campaigns on behalf of their clients. Using an In Depth Interview design, the study elicited responses from Creative Directors of select...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Danubius University
2018-06-01
|
| Series: | Acta Universitatis Danubius: Communicatio |
| Subjects: | |
| Online Access: | http://journals.univ-danubius.ro/index.php/communicatio/article/view/4865/4505 |