MARKETING MIX STRATEGIES OF SMALL MANUFACTURERS OF INDIA: PUNJAB EXPERIENCE
The aim of the paper is to study the product planning and positioning, factors influencing their price decision, selection of distribution and media channels by the Small-Scale manufactures in the leading industrial state of Punjab. In the era of globalization Small manufacturers are facing lot of p...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitaria Press Craiova
2011-01-01
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| Series: | Management & Marketing |
| Subjects: | |
| Online Access: | http://www.mnmk.ro/documents/2011-2/3_India%20FFF.pdf |