'OPEN MARKETING SYSTEM' AS A WAY OF INNOVATIVE ENTERPRISE SUPPORTING
The creation of 'open marketing system' which can help a modern and active enterprise to respond dynamically to market changes is suggested. Open Source taken as a basis is a new marketing mix to supply and implement an innovative product or service.
| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Don State Technical University
2010-08-01
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| Series: | Advanced Engineering Research |
| Subjects: | |
| Online Access: | https://www.vestnik-donstu.ru/jour/article/view/1022 |