'OPEN MARKETING SYSTEM' AS A WAY OF INNOVATIVE ENTERPRISE SUPPORTING
The creation of 'open marketing system' which can help a modern and active enterprise to respond dynamically to market changes is suggested. Open Source taken as a basis is a new marketing mix to supply and implement an innovative product or service.
Main Authors: | , |
---|---|
Format: | Article |
Language: | Russian |
Published: |
Don State Technical University
2010-08-01
|
Series: | Advanced Engineering Research |
Subjects: | |
Online Access: | https://www.vestnik-donstu.ru/jour/article/view/1022 |