Are Brands Postmodern Relics? Taking a Closer Look at New Sacred Objects
Ever since the Church lost its monopoly on the sacred, no longer able to solely determine its form or contents, the social sphere has gradually taken over this value, applying it to new human and social objects. As a result, the modes of expression of the sacred have multiplied, along with the subje...
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| Format: | Article |
| Language: | English |
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Etudes Scientifiques Spécialisées Appliquées aux Communications Humaines, Economiques, Sociales et Symboliques
2011-01-01
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| Series: | Essachess |
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| Online Access: | http://essachess.com/index.php/jcs/article/view/129/127 |