The opportunity-threat theory of decision-making under risk
A new theory of decision-making under risk, the Opportunity-Threat Theory is proposed. Analysis of risk into opportunity and threat components allows description of behavior as a combination of opportunity seeking and threat aversion. Expected utility is a special case of this model. The final evalu...
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| Format: | Article |
| Language: | English |
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Society for Judgment and Decision Making
2018-01-01
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| Series: | Judgment and Decision Making |
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| Online Access: | http://journal.sjdm.org/17/17120/jdm17120.pdf |