Product Portfolio Management: An Important Business Strategy
The aim of this article is to provide reader with a comprehensive insight on the theories, empirical findings and models of Product Portfolio Management (PPM) during new product development. This article will allow for an in-depth theoretical approach on PPM and demonstrate to managers the importanc...
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| Format: | Article |
| Language: | English |
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Sciendo
2015-06-01
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| Series: | Foundations of Management |
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| Online Access: | https://doi.org/10.1515/fman-2015-0023 |