Integrating the Principles of Green Marketing by Using Big Data. Good Practices

Implementing the principles of green marketing started since the 70’s, once the social and societal marketing concepts were defined. The challenges brought around by globalization and the excessive pollution of the environment, that contemporary companies had to face, requested the implementation...

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Bibliographic Details
Main Authors: Mihai Andronie, Daniel Adrian Gârdan, Ionel Dumitru, Iuliana Petronela Gârdan, Irina Elena Andronie, Cristian Uță
Format: Article
Language:English
Published: Academy of Economic Studies of Bucharest 2019-02-01
Series:Amfiteatru Economic
Subjects:
Online Access:http://www.amfiteatrueconomic.ro/temp/Article_2804.pdf