Integrating the Principles of Green Marketing by Using Big Data. Good Practices
Implementing the principles of green marketing started since the 70’s, once the social and societal marketing concepts were defined. The challenges brought around by globalization and the excessive pollution of the environment, that contemporary companies had to face, requested the implementation...
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Academy of Economic Studies of Bucharest
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doaj-a834045e2120434aaaaa930bccf21b152020-11-24T22:10:08ZengAcademy of Economic Studies of BucharestAmfiteatru Economic1582-91462247-91042019-02-01215025826910.24818/EA/2019/50/258 Integrating the Principles of Green Marketing by Using Big Data. Good PracticesMihai Andronie0Daniel Adrian Gârdan1Ionel Dumitru2Iuliana Petronela Gârdan3Irina Elena Andronie4Cristian Uță5) Spiru Haret University, Bucharest, Romania) Spiru Haret University, Bucharest, RomaniaThe Bucharest University of Economic Studies, Bucharest, Romania) Spiru Haret University, Bucharest, Romania) Spiru Haret University, Bucharest, Romania) Spiru Haret University, Bucharest, RomaniaImplementing the principles of green marketing started since the 70’s, once the social and societal marketing concepts were defined. The challenges brought around by globalization and the excessive pollution of the environment, that contemporary companies had to face, requested the implementation of new business models and rethinking the strategic approach of their activities. They have generated the rationale and sustainable use of resources, the reduction of waste generated by production processes, the consumers’ education towards developing a mentality that is favouring responsible consumption, the preservation and respect of the environment and adopting some specific measures intended to contribute to the preservation of nature by all stakeholders in the value chains. Good practices regarding the implementation of green marketing strategies provide a series of principles, action guidelines useful to any organisation willing to answer the challenges of the current century. In this respect, it is imperative to develop a marketing mix adapted to the requests of bioeconomy. In this context, the current paper proposes to present bioeconomy tendencies and good practices in the context of large data volumes that organisations have to manage more and more oftenhttp://www.amfiteatrueconomic.ro/temp/Article_2804.pdfgreen marketing; big data; sustainability; optimizing the marketing processesgreen marketingbig data; sustainability; optimizing the marketing processes |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Mihai Andronie Daniel Adrian Gârdan Ionel Dumitru Iuliana Petronela Gârdan Irina Elena Andronie Cristian Uță |
spellingShingle |
Mihai Andronie Daniel Adrian Gârdan Ionel Dumitru Iuliana Petronela Gârdan Irina Elena Andronie Cristian Uță Integrating the Principles of Green Marketing by Using Big Data. Good Practices Amfiteatru Economic green marketing; big data; sustainability; optimizing the marketing processes green marketing big data; sustainability; optimizing the marketing processes |
author_facet |
Mihai Andronie Daniel Adrian Gârdan Ionel Dumitru Iuliana Petronela Gârdan Irina Elena Andronie Cristian Uță |
author_sort |
Mihai Andronie |
title |
Integrating the Principles of Green Marketing by Using Big Data. Good Practices |
title_short |
Integrating the Principles of Green Marketing by Using Big Data. Good Practices |
title_full |
Integrating the Principles of Green Marketing by Using Big Data. Good Practices |
title_fullStr |
Integrating the Principles of Green Marketing by Using Big Data. Good Practices |
title_full_unstemmed |
Integrating the Principles of Green Marketing by Using Big Data. Good Practices |
title_sort |
integrating the principles of green marketing by using big data. good practices |
publisher |
Academy of Economic Studies of Bucharest |
series |
Amfiteatru Economic |
issn |
1582-9146 2247-9104 |
publishDate |
2019-02-01 |
description |
Implementing the principles of green marketing started since the 70’s, once the social and
societal marketing concepts were defined. The challenges brought around by globalization
and the excessive pollution of the environment, that contemporary companies had to face,
requested the implementation of new business models and rethinking the strategic approach
of their activities. They have generated the rationale and sustainable use of resources, the
reduction of waste generated by production processes, the consumers’ education towards
developing a mentality that is favouring responsible consumption, the preservation and
respect of the environment and adopting some specific measures intended to contribute to the
preservation of nature by all stakeholders in the value chains.
Good practices regarding the implementation of green marketing strategies provide a series
of principles, action guidelines useful to any organisation willing to answer the challenges of
the current century. In this respect, it is imperative to develop a marketing mix adapted to the
requests of bioeconomy. In this context, the current paper proposes to present bioeconomy
tendencies and good practices in the context of large data volumes that organisations have to
manage more and more often |
topic |
green marketing; big data; sustainability; optimizing the marketing processes green marketing big data; sustainability; optimizing the marketing processes |
url |
http://www.amfiteatrueconomic.ro/temp/Article_2804.pdf |
work_keys_str_mv |
AT mihaiandronie integratingtheprinciplesofgreenmarketingbyusingbigdatagoodpractices AT danieladriangardan integratingtheprinciplesofgreenmarketingbyusingbigdatagoodpractices AT ioneldumitru integratingtheprinciplesofgreenmarketingbyusingbigdatagoodpractices AT iulianapetronelagardan integratingtheprinciplesofgreenmarketingbyusingbigdatagoodpractices AT irinaelenaandronie integratingtheprinciplesofgreenmarketingbyusingbigdatagoodpractices AT cristianuta integratingtheprinciplesofgreenmarketingbyusingbigdatagoodpractices |
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