Integrating the Principles of Green Marketing by Using Big Data. Good Practices
Implementing the principles of green marketing started since the 70’s, once the social and societal marketing concepts were defined. The challenges brought around by globalization and the excessive pollution of the environment, that contemporary companies had to face, requested the implementation...
Main Authors: | Mihai Andronie, Daniel Adrian Gârdan, Ionel Dumitru, Iuliana Petronela Gârdan, Irina Elena Andronie, Cristian Uță |
---|---|
Format: | Article |
Language: | English |
Published: |
Academy of Economic Studies of Bucharest
2019-02-01
|
Series: | Amfiteatru Economic |
Subjects: | |
Online Access: | http://www.amfiteatrueconomic.ro/temp/Article_2804.pdf |
Similar Items
-
Matching and Mismatching of Green Jobs: A Big Data Analysis of Job Recruiting and Searching
by: Kyungho Song, et al.
Published: (2021-04-01) -
BEHAVIOR OF THE ROMANIAN GREEN GOODS CONSUMERS
by: Mirela-Cristina VOICU
Published: (2014-05-01) -
Big Data in Marketing Arena. Big Opportunity, Big Challenge, and Research Trends: An Integrated View
by: Mohammad Saleem ALSHURA, et al.
Published: (2018-06-01) -
Sustainable Development Plan for Korea through Expansion of Green IT: Policy Issues for the Effective Utilization of Big Data
by: Hyun Baek, et al.
Published: (2015-01-01) - Big data and analytics: the future of music marketing