VERS UNE APPROCHE GLOBALE DE MANAGEMENT DE LA QUALITE DANS LES SERVICES
The main objective of a quality strategy is to guarantee the company a competitive advantage over its competitors. In order to have an efficient management of the quality of service provision, service companies must opt for global quality approaches because that the structure of a service offer pres...
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| Format: | Article |
| Language: | Arabic |
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Fatiha REGRAGUI
2017-06-01
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| Series: | Revue Economie, Gestion et Société |
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| Online Access: | https://revues.imist.ma/index.php/REGS/article/view/9383 |