Explore the World Responsibly: The Antecedents of Ethical Tourism Behaviors in China
While ethical tourism is becoming more important in the tourist industry, relatively little is known about ethical tourism in China and what motivates Chinese tourists to undertake ethical tourism. This study examines this issue by adopting the planned behavior theory to explore the impact of Chines...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2021-04-01
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| Series: | Sustainability |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2071-1050/13/9/4907 |