Fuzzy logic marketing models for sustainable development
Fuzzy logic offers a different approach to describe economic and marketing phenomena. By providing a replacement for crisp values the fuzzy sets proved to be efficient alternatives for customer behaviour analysis. These advantages can provide a new way to address sustainable development issues...
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| Format: | Article |
| Language: | English |
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Transilvania University Press
2015-06-01
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| Series: | Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences |
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| Online Access: | http://webbut.unitbv.ro/BU_2015/Series%20V/BULETIN%20I%20PDF/29_Enache_C_I.pdf |