Fuzzy logic marketing models for sustainable development

Fuzzy logic offers a different approach to describe economic and marketing phenomena. By providing a replacement for crisp values the fuzzy sets proved to be efficient alternatives for customer behaviour analysis. These advantages can provide a new way to address sustainable development issues...

Full description

Bibliographic Details
Main Author:	Ioan Constantin ENACHE
Format:	Article
Language:	English
Published:	Transilvania University Press 2015-06-01
Series:	Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences
Subjects:	fuzzy logic marketing models sustainable development
Online Access:	http://webbut.unitbv.ro/BU_2015/Series%20V/BULETIN%20I%20PDF/29_Enache_C_I.pdf

id	doaj-a89b2ee52e8f4affb25e4cc41f80300c
record_format	Article
spelling	doaj-a89b2ee52e8f4affb25e4cc41f80300c2020-11-24T21:25:14ZengTransilvania University PressBulletin of the Transilvania University of Brasov. Series V : Economic Sciences2065-21942065-21942015-06-018(57)1267274Fuzzy logic marketing models for sustainable development Ioan Constantin ENACHE0Transilvania University of BraşovFuzzy logic offers a different approach to describe economic and marketing phenomena. By providing a replacement for crisp values the fuzzy sets proved to be efficient alternatives for customer behaviour analysis. These advantages can provide a new way to address sustainable development issues. The present paper aims at presenting the main characteristics of fuzzy models and their main advantages. Evidence on how to implement a fuzzy model and what are its strong points are provided based on previous research and published scientific papers. It is concluded that fuzzy logic gives a different view on a wide range of topicshttp://webbut.unitbv.ro/BU_2015/Series%20V/BULETIN%20I%20PDF/29_Enache_C_I.pdffuzzy logicmarketing modelssustainable development
collection	DOAJ
language	English
format	Article
sources	DOAJ
author	Ioan Constantin ENACHE
spellingShingle	Ioan Constantin ENACHE Fuzzy logic marketing models for sustainable development Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences fuzzy logic marketing models sustainable development
author_facet	Ioan Constantin ENACHE
author_sort	Ioan Constantin ENACHE
title	Fuzzy logic marketing models for sustainable development
title_short	Fuzzy logic marketing models for sustainable development
title_full	Fuzzy logic marketing models for sustainable development
title_fullStr	Fuzzy logic marketing models for sustainable development
title_full_unstemmed	Fuzzy logic marketing models for sustainable development
title_sort	fuzzy logic marketing models for sustainable development
publisher	Transilvania University Press
series	Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences
issn	2065-2194 2065-2194
publishDate	2015-06-01
description	Fuzzy logic offers a different approach to describe economic and marketing phenomena. By providing a replacement for crisp values the fuzzy sets proved to be efficient alternatives for customer behaviour analysis. These advantages can provide a new way to address sustainable development issues. The present paper aims at presenting the main characteristics of fuzzy models and their main advantages. Evidence on how to implement a fuzzy model and what are its strong points are provided based on previous research and published scientific papers. It is concluded that fuzzy logic gives a different view on a wide range of topics
topic	fuzzy logic marketing models sustainable development
url	http://webbut.unitbv.ro/BU_2015/Series%20V/BULETIN%20I%20PDF/29_Enache_C_I.pdf
work_keys_str_mv	AT ioanconstantinenache fuzzylogicmarketingmodelsforsustainabledevelopment
_version_	1725984013348241408

Fuzzy logic marketing models for sustainable development

Similar Items