The Influence of Emotions on the Endowment Effect
According to prospect theory, individuals with loss aversion would tend to attribute a higher value to a good once their ownership over it had been established. Such tendency would cause reluctance to trade the good, even if an equivalent one were offered in exchange. Thaler (1980) named this phenom...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
Brazilian Society of Finance
2009-04-01
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Series: | Revista Brasileira de Finanças |
Subjects: | |
Online Access: | http://virtualbib.fgv.br/ojs/index.php/rbfin/article/view/1276 |