The influence of Online Ratings on Film Choice: Decision Making and Perceived Risk
Online users’ empowerment is an undeniable fact that has brought significant changes to the world of information. Society is becoming increasingly reliant on the online contributions shared by the users of social platforms. This paper focuses on the information provided by peers in movie-based onlin...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad de Navarra
2019-06-01
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| Series: | Communication & Society (Formerly Comunicación y Sociedad) |
| Subjects: | |
| Online Access: | https://www.unav.edu/publicaciones/revistas/index.php/communication-and-society/article/view/37847 |