Frequency, Context and Characteristics of Smile Used in Advertising
Objective: The images of smiling people are omnipresent in marketing. Frequency, smile characteristics, context of the smile and target audience in newspaper advertisements were points of interest of this study. Material and methods: Four examiners analyzed 600 advertisements from 46 European magazi...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Zagreb. School of Dental Medicine
2017-01-01
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| Series: | Acta Stomatologica Croatica |
| Subjects: | |
| Online Access: | http://hrcak.srce.hr/file/261631 |