The level of importance attached to price and quality in purchasing behaviour
The study evaluates the level of importance consumers attach to specific product attributes and the perceived relationship between price and quality. An empirical analysis is undertaken on a sample of 237 Indian consumers drawn using the stratified random sampling technique. The results indicate tha...
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| Format: | Article |
| Language: | English |
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AOSIS
2003-10-01
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| Series: | SA Journal of Industrial Psychology |
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| Online Access: | https://sajip.co.za/index.php/sajip/article/view/91 |