The influence of transaction cost variables on e-buyer satisfaction and loyalty: An e-business-to-consumer retailer context

The influence of transaction cost variables on e-buyer satisfaction and loyalty: An e-business-to-consumer retailer context

Orientation: Considering the shifts in online buyer behaviour in the past few years, e-buyer satisfaction and loyalty should be at the forefront of any business strategy. Motivation for the study: Despite the confluence of transaction cost economics (TCE) and marketing, which predominantly appeared...

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Bibliographic Details
Main Authors: Christine F. De Meyer-Heydenrych, Ilse Struweg
Format: Article
Language:English
Published: AOSIS 2021-09-01
Series:Journal of Economic and Financial Sciences
Subjects:
transaction cost economics theory
price and risk reduction
exclusive offers
e-buyer behaviour
satisfaction
loyalty
online retail
Online Access:https://jefjournal.org.za/index.php/jef/article/view/565

Internet

https://jefjournal.org.za/index.php/jef/article/view/565

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