The Impact of Online Consumer Reviews (OCR) on Online Consumers’ Purchase Intention
Purpose – The goal of this research is to examine the impact of Online Consumer Review (OCR) on online customer purchasing intention in online shopping sector in Turkey. Design/methodology/approach – In this study, quantitative research techniques were utilized. Primary data of the study was coll...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Isarder
2020-06-01
|
| Series: | İşletme Araştırmaları Dergisi |
| Subjects: | |
| Online Access: | https://www.isarder.org/2020/vol.12_issue.2_article01.pdf |