Motif stay as criteria of segmentation hotel services users
The aim of this paper is to look into the existence of differences in the average scores of service quality and customer satisfaction, depending on the motives of their stay at a hotel. Motives of guests stay at a hotel may be different, but mostly it is either business or leisure. The survey was co...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja
2016-12-01
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| Series: | Mенаџмент у хотелијерству и туризму |
| Subjects: | |
| Online Access: | http://www.hit-vb.kg.ac.rs/htmanagement/index.php/HITM/article/view/42 |