Commodity advertising pays… or does it? What it takes to keep those raisins dancing
California's farmers collectively spend more than $100 million a year to promote their products. Here are answers to such questions as: Where is the money spent? What are the public policy issues associated with government-sponsored generic commodity advertising? How...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of California Agriculture and Natural Resources
1992-03-01
|
| Series: | California Agriculture |
| Online Access: | http://calag.ucanr.edu/archive/?article=ca.v046n02p8 |