Commodity advertising pays… or does it? What it takes to keep those raisins dancing
California's farmers collectively spend more than $100 million a year to promote their products. Here are answers to such questions as: Where is the money spent? What are the public policy issues associated with government-sponsored generic commodity advertising? How...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
University of California Agriculture and Natural Resources
1992-03-01
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Series: | California Agriculture |
Online Access: | http://calag.ucanr.edu/archive/?article=ca.v046n02p8 |
Summary: | California's farmers collectively spend more than $100 million a year to promote their
products. Here are answers to such questions as: Where is the money spent? What are
the public policy issues associated with government-sponsored generic commodity advertising?
How successful are those campaigns? And finally, how can commodity groups improve
their data bases? |
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ISSN: | 0008-0845 2160-8091 |