Commodity advertising pays… or does it? What it takes to keep those raisins dancing
California's farmers collectively spend more than $100 million a year to promote their products. Here are answers to such questions as: Where is the money spent? What are the public policy issues associated with government-sponsored generic commodity advertising? How...
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University of California Agriculture and Natural Resources
1992-03-01
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| Series: | California Agriculture |
| Online Access: | http://calag.ucanr.edu/archive/?article=ca.v046n02p8 |
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doaj-a95cc3306c2c4af8a3e8d86b0b02d0f32020-11-25T02:39:05ZengUniversity of California Agriculture and Natural ResourcesCalifornia Agriculture0008-08452160-80911992-03-0146281210.3733/ca.v046n02p810.3733/cav046n02_3Commodity advertising pays… or does it? What it takes to keep those raisins dancingHoy Carman0Richard Green1Gay J. Mandour2H. F. Carman is Professors of Agricultural Economics, UC Davis.R. D. Green is Professor of Agricultural Economics, UC Davis.G. J. Mandour was formerly an M.S. student in the Department and is now a Research Assistant, International Food Policy Research Institute, Washington, D.C.California's farmers collectively spend more than $100 million a year to promote their products. Here are answers to such questions as: Where is the money spent? What are the public policy issues associated with government-sponsored generic commodity advertising? How successful are those campaigns? And finally, how can commodity groups improve their data bases?http://calag.ucanr.edu/archive/?article=ca.v046n02p8 |
| collection |
DOAJ |
| language |
English |
| format |
Article |
| sources |
DOAJ |
| author |
Hoy Carman Richard Green Gay J. Mandour |
| spellingShingle |
Hoy Carman Richard Green Gay J. Mandour Commodity advertising pays… or does it? What it takes to keep those raisins dancing California Agriculture |
| author_facet |
Hoy Carman Richard Green Gay J. Mandour |
| author_sort |
Hoy Carman |
| title |
Commodity advertising pays… or does it? What it takes to keep those raisins dancing |
| title_short |
Commodity advertising pays… or does it? What it takes to keep those raisins dancing |
| title_full |
Commodity advertising pays… or does it? What it takes to keep those raisins dancing |
| title_fullStr |
Commodity advertising pays… or does it? What it takes to keep those raisins dancing |
| title_full_unstemmed |
Commodity advertising pays… or does it? What it takes to keep those raisins dancing |
| title_sort |
commodity advertising pays… or does it? what it takes to keep those raisins dancing |
| publisher |
University of California Agriculture and Natural Resources |
| series |
California Agriculture |
| issn |
0008-0845 2160-8091 |
| publishDate |
1992-03-01 |
| description |
California's farmers collectively spend more than $100 million a year to promote their
products. Here are answers to such questions as: Where is the money spent? What are
the public policy issues associated with government-sponsored generic commodity advertising?
How successful are those campaigns? And finally, how can commodity groups improve
their data bases? |
| url |
http://calag.ucanr.edu/archive/?article=ca.v046n02p8 |
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