PENGARUH KEPUASAN PELANGGAN, KUALITAS PRODUK, DAN EXPERIENTIAL MARKETING TERHADAP WORD OF MOUTH PADA PERCETAKAN SABILUL HAQ
This research using three independent variables that are customer satisfaction, product quality and experiential marketing while variable dependent is word of mouth. The purpose of this research is to analyze the influence of customer satisfaction, product quality, and experiential marketing to word...
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| Format: | Article |
| Language: | Indonesian |
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Fakultas Ekonomi dan Bisnis Islam
2016-12-01
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| Series: | I-Economics: A Research Journal on Islamic Economics |
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| Online Access: | http://jurnal.radenfatah.ac.id/index.php/ieconomics/article/view/1000 |