The Perceived Value of Higher Education and University Competitiveness - The Rubik Cube Metaphor
Purpose. Over the past two decades, concerned with how stakeholders perceive the value of their services, universities have adopted entrepreneurial orientations and relationship marketing approaches into their activities. The fierce competition on the global higher education market, forced universit...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Juraj Dobrila University of Pula
2021-01-01
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| Series: | Review of Innovation and Competitiveness |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/372662 |