How customer relationship management influences making better decisions

Customers are the primary sources of making appropriate decisions and their feedbacks normally help us improve the quality of systems. In this paper, we present an empirical study to detect important factors influencing managers of banking industry make better decisions. The proposed study designs a...

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Bibliographic Details
Main Authors: Fatemeh Izadi Manesh, Somayeh Hozouri
Format: Article
Language:English
Published: Growing Science 2013-11-01
Series:Management Science Letters
Subjects:
Online Access:http://www.growingscience.com/msl/Vol3/msl_2013_309.pdf