Internacionalização da natura na França: estratégias e posicionamento de marketing para um mercado sofisticado
This article analyzes the strategy and the positioning of marketing of the internationalization of Natura in Europe, specifically in France. It is presented a theoretical framework, with the main concepts on internationalization motivation and marketing strategies. Applying these concepts to the cas...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Escola Superior de Propaganda e Marketing - ESPM
2008-01-01
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| Series: | Internext: Revista Eletrônica de Negócios Internacionais |
| Subjects: | |
| Online Access: | http://internext.espm.br/index.php/internext/article/view/56 |