Customer Loyalty Measurement at Czech Organizations

Customer Loyalty Measurement at Czech Organizations

All organizations certified against the ISO 9001 requirements must also measure customer satisfaction. But customer loyalty represents quality management system maturity on higher level of objectivity. An purpose of the article is bring set of information on current state analysis of customer loyalt...

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Bibliographic Details
Main Authors: David Vykydal, Petra Halfarová, Jaroslav Nenadál
Format: Article
Language:English
Published: Technical University of Kosice 2013-07-01
Series:Kvalita Inovácia Prosperita
Subjects:
quality management
principles of quality management
risk analysis
customer loyalty
customer loyalty measurement
loyalty factors
Online Access:http://www.qip-journal.eu/index.php/QIP/article/view/66

Internet

http://www.qip-journal.eu/index.php/QIP/article/view/66

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