Customer Loyalty Measurement at Czech Organizations
All organizations certified against the ISO 9001 requirements must also measure customer satisfaction. But customer loyalty represents quality management system maturity on higher level of objectivity. An purpose of the article is bring set of information on current state analysis of customer loyalt...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
Technical University of Kosice
2013-07-01
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Series: | Kvalita Inovácia Prosperita |
Subjects: | |
Online Access: | http://www.qip-journal.eu/index.php/QIP/article/view/66 |