Understanding and Modeling Industrial Marketing Managers’ “Behavioral Distress” using Grounded Theory Approach
<strong>Objective</strong> <br />Nowadays, one of the most important problems of marketing managers is the confrontation with a variety of behavioral disturbances. Behavioral and emotional states of marketing managers can have a direct impact on their performance. A marketing manag...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2019-03-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_69950_97c684ccd750bb7defbe02fd9d468c15.pdf |