Functional foods development in the European market: A consumer perspective
An overview of the functional foods (FFs) market in Europe that ascertains the opportunities for further expansion of this segment is presented. Consumer behavior towards FFs was analyzed through a quantitative survey conducted on 400 Italian food shoppers. Our findings reveal that respondents are c...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2011-07-01
|
| Series: | Journal of Functional Foods |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S1756464611000375 |