Development or decline of marketing - systematic considerations
The article is an attempt to answer the question: Is the influence of marketing in the organization increasing or decreasing? In the search for answers to this question, changes that took place in marketing over the past twenty years haves been analyzed. Particular attention and a lot of space was d...
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| Format: | Article |
| Language: | English |
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Sciendo
2020-06-01
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| Series: | Management |
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| Online Access: | http://www.degruyter.com/view/j/manment.2019.24.issue-1/manment-2019-0042/manment-2019-0042.xml?format=INT |