Gender Differences in Perceived Importance and Performance of Penang Island Attributes
This paper examines the gender differences in perceived importance and performance of Penang Island attributes. The data was drawn from questionnaire survey of 801 international tourists who visited the island between August and November 2012. Previous studies related to gender differences in Malay...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2014-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | http://dx.doi.org/10.1051/shsconf/20141201065 |