To Explore the Effectiveness of Digital and Experiential Marketing in Attracting Customer Participation in the Hong Kong Wine and Dine Festival
The purpose of this study is to explore the effectiveness of digital and experiential marketing in attracting customer participation in the Hong Kong Wine and Dine Festival. This study explores the evolution of theories and models of digital and experiential marketing, and how they account for parti...
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| Format: | Article |
| Language: | English |
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Sciendo
2018-06-01
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| Series: | Nang Yan Business Journal |
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| Online Access: | https://doi.org/10.2478/nybj-2018-0002 |