A New Development in Online Marketing: Introducing Digital Inbound Marketing
This paper addresses the conceptualization, scale development and scale validation related to the study of consumer engagement in online settings. It first reviews this concept and draws attention to the multidimensionality of the construct, considering the underlying cognitive, emotional, and behav...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Sprint Investify
2015-10-01
|
| Series: | Expert Journal of Marketing |
| Subjects: | |
| Online Access: | http://marketing.expertjournals.com/wp-content/uploads/EJM_307vinerean35-50.pdf |