Endomarketing strategies in the coffee shops industry
Nowadays there is no recognize coffee shop franchise that is not well positioned due to its marketing plan or better known as marketing strategy. A great example of this is Starbucks coffee, which has become one of the most powerful franchises in the world and its empire is due to several factors s...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad Espíritu Santo
2018-12-01
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| Series: | PODIUM |
| Subjects: | |
| Online Access: | http://revistas.uees.edu.ec/index.php/Podium/article/view/259 |